Our CSR Initiatives

While sugarcane sweetens our lives, refreshing and nourishing our body in different ways, the same cannot be said of the farmers who toil hard to cultivate it. While yield of the crop is affected by the vagaries of monsoon and hurdles in irrigation, exploitation by middle-men, lack of cold-storage and cold-transport facilities – causes wastage, and an overall undervaluation of the harvest. In short, life is anything but sweet for a sugarcane farmer!

With an intention to better their lot, and make the sugarcane farmers’ lives easy, Cane Fresh has adopted several path-breaking initiatives. These extend right from the time of sowing, up to the time of harvest, and beyond too. Assistance is provided in terms of educating the farmer on the latest techniques in cultivation; eliminating middle-men from the procurement, and taking up the responsibility of cold-storage and cold-transportation.

Further, to help the children of these farmers see a brighter future, Cane Fresh has initiated several school to educate the children of these farmers.