- To improve the socio-economic conditions of sugarcane cultivators/farmers
- To provide consumers of the world – an alternate and natural drink that can improve their health and fitness levels
- To provide a business opportunity to franchisees, and help them prosper
To offer consumers of the world – natural and healthy sugarcane juice produced under the highest standards of hygiene and served in several, natural flavors without altering the taste or nature of the juice, thereby helping the company achieve its vision.